Every year Sofo Foods holds the Sofo Signature Showcase in Toledo, Ohio. The invitation-only showcase occurred this year on October 9th, 2022, and was well attended by customers, partners, and prospects of the ethnic food distributor.
Sofo, founded over 70 years ago in Toledo, Ohio, is a family-owned and operated ethnic food distributor. One of the largest ethnic food distributors in the United States, Sofo delivers to restaurants and pizzerias in over 22 states.
Burkett is a proud partner of Sofo Foods for smallwares and equipment leads, making it possible for the food distributor to be a one-stop shop for their customers. Because of this partnership, Burkett attends the Sofo Signature Showcase as the only restaurant equipment & supply dealer.
“This event is impressively attended, and it gets better and better each year! I enjoy having the opportunity to connect with the Sofo Sales Representatives and educate the attendees about the great relationship that exists between Sofo and Burkett. It’s a ‘must-attend event’ for me!” said Burkett Account Executive Nathan Beucler, CFSP. Aside from vendor booths and presentations by food manufacturers, educational seminars are also a big part of the event.
Nathan was recently awarded the November Dealer Sales Representative of the Month by Foodservice Equipment & Supplies Magazine. He believes good customer service goes hand in hand with networking and relationship building, which aligns well with the purpose of Burkett’s attendance of this event.
“It was nice to have direct contact with end users of our products, giving us the opportunity to learn first-hand what they needed”, says Daniel. “We had consistent foot traffic throughout the day and our team got great leads from being in attendance. Aside from the great leads, the Philly Cheese Steak samples made the day a complete success!”