The second annual Beyond Juicery + Eatery (BJE) Franchisee Conference was held on October 12th, 2022, in Madison Heights, Michigan. Burkett’s relationship with Beyond Juicery + Eatery dates to 2019.
With Beyond Juicery + Eatery being a franchise, Burkett offers consistency among all their locations with a dedicated account manager who works with the company to ensure uniformity between stores.
Beyond Juicery + Eatery became a franchise in 2019 after the first store opened in Birmingham, Michigan in 2005. They’ve now opened over 40 locations throughout Michigan and Ohio. Several more locations are in development, including an expansion into Florida.
Founders of Beyond Juicery + Eatery, Mijo Alanis and Pam Vivio live by their business motto: Fresh is our focus. People are our purpose. Their mission to create quality food that enriches people’s lives is one of the reasons Burkett absolutely loves this brand!
BJE holds an annual conference to roll out new processes and procedures, and future technology enhancements, gain feedback, and celebrate wins from the year. Each year they contact their most trusted vendors and partners for an opportunity to sponsor this event.
Burkett Restaurant Equipment & Supplies was proud to support this remarkable and fast-growing franchise’s conference as the Entertainment Sponsor, which gave Burkett’s Key Account Manager for BJE, Andrew Martinez, the opportunity to attend. “It was great to be in an environment where the attendees (corporate and franchisees) felt comfortable to give me candid responses about their experience working with us, not only sharing the great things Burkett is doing but how we can improve the customer experience,” says Martinez.
The event lasted all day, from 8:30 AM until 5 PM with a reception that ended at 8 PM.