Colleague Connect

Burkett Colleague Connect

Have you ever had a boss that you really, really liked? I’m lucky enough to be in that position right now. For this month’s edition of Burkett Colleague Connect, I interviewed my manager, Josh Baltzell, our Director of Marketing & Ecommerce. Keep reading to learn a little more about Josh and the impact he’s making on Burkett’s Marketing Department.

1.     How long have you worked for Burkett restaurant Equipment?JBaltzell

I’ve been with Burkett since October of 2012. It’s been an amazing experience getting to know the whole team. Everyone is so young and opinionated and full of energy!

2.     Why did you get into marketing and ecommerce?

I am a very technical guy, but I started out wanting to do graphic design. That’s what got me doing web work using Classic ASP and ASP.NET early in my career. There’s no place like the web for combining my love of making things beautiful and also functional. I enjoy getting involved in everything from graphics (possibly to our graphic designer’s chagrin), to web coding, to the tracking and reporting that modern marketing requires.

The first ecommerce websites I ever worked with were internal systems for ordering custom printed marketing materials for Fortune 500 companies. That was the most complicated ordering process I have seen to date! I wrote the code myself from scratch. That is probably the best (or maybe worst) way to get in to ecommerce. After that experience I feel that I know where the complexities are in either original code, or in the various ecommerce platforms that are available out there.

3.     How would you describe Burkett’s culture in three words?

Holy foodservice knowledge!

Just kidding.

Fast. Changing. Growing.

4.     What are our biggest marketing challenges at Burkett Restaurant Equipment?

Marketing a Business-to-Business company can be a challenge. Most advertising or marketing possibilities on the web are geared toward consumers. Since we sell so much restaurant equipment, it can be hard to hone our marketing to just hit those that are actually interested in commercial equipment.

Tracking that marketing is also an area where we spend a lot of time. We are always looking for new ways to know how well our marketing is working.

5.     What are a few lessons from your previous marketing experience that you’re applying at Burkett today?

Omni-channel ordering consistency. That’s a fancy way of saying that every order we accept goes through our channels the same way.

At my previous jobs, ordering consistency could be considered “low-hanging fruit” because we only accepted web orders. However, Burkett is able to take orders via chat, email, phone, web, and in our showroom; we have to really put some thought in to how it works behind the scenes. Doing a great job with Omni-channel is one of the ways that I think we can give our customers an even better ordering experience.

6.     Do you consider yourself left brained (analytic) or right brained (creative)?

You’d probably have to ask my wife or coworkers that one. If it helps, I do the budget at home, but I also picked the paint colors and love taking photos with my Canon SLR.

7.     What is something about the Burkett environment that an outsider wouldn’t notice at first?

We love to chat! I thought the marketing room was so quiet when I first started, but then I realized that everyone socializes just like I do, over chat, texts, and emails. Never judge a book by its cover, or an office by its volume level.


Burkett Colleague Connect

IMG_5262 (2)It’s time for the Burkett Colleague Connect! This month, I sat down with one of our Product Specialists, Rachel Dute. Despite being busy with her day job and planning her upcoming wedding, Rachel was gracious enough to give me some insights into a Product Specialist’s daily routine and what’s to come for the rest of 2013.

1. How long have you worked for Burkett Restaurant Equipment? I’ve been with Burkett about a year and a half now.

 2. How would you describe Burkett’s Culture in three words? Passionate, Driven, yet Laid-Back

3. What is something about the Burkett environment that someone wouldn’t notice at first glance? How close everyone is here. Most of us have been working here for some time and Burkett really encourages a family-like atmosphere. When you are close with your coworkers it makes communication much more natural and team building happens almost on it’s own. Strong teams are successful teams and that benefits everyone.

4. What are the key tasks for a product specialist? Product Specialists here at Burkett have a large scope of tasks that we are responsible for. Each product specialist has a dedicated area of our website to maintain which includes individual product listings, corporate and brand pages, as well as navigation and functionality of the web site. We spend time ensuring the accuracy of product information to the best of our ability, and work closely with representatives from each vendor to provide the most up-to-date information available.

5. As a product specialist, you need a lot of skills to do your job successfully. What would you say is the most important? I think excellent communication is the most essential skill for product specialists to have. We can teach you to work within the platform, you can learn to code, but if you cannot communicate with others effectively then it’s going to make it very difficult to succeed in this position.

6. As we approach the midway point of 2013, what are you looking forward to for the rest of the year at Burkett? I am looking forward to some exciting training opportunities I have coming up this year! Learning the industry, vendors, and specific products more thoroughly will help me as a product specialist because I also learn about which features are most important to our customers. This helps me present product information more effectively to our online customers.

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