Release: Rinker Named Vice President of Sales & Marketing
PERRYSBURG, Ohio, December 30, 2022 – Burkett Restaurant Equipment and Supplies has announced the promotion of Crystal Rinker to vice president of sales and marketing. This promotion comes at a strategic time for Burkett, as it continues to further enhance its sales organization.
“We are thrilled to promote Crystal to this important leadership role,” said CEO and President Jameel Burkett. “Her experience and dedication to the company make her the perfect candidate to drive our sales and marketing efforts to new heights. We have full confidence in her ability to lead our team to continued success.”
Rinker, who graduated from the University of Kentucky with a master’s in business administration and a bachelor’s degree in marketing and management, has a proven track record of success within the company serving as the director of sales and marketing for the last four years.
In her new role, Rinker is responsible for developing and executing sales and marketing strategies with a focus on building relationships with customers and expanding the company’s reach in the market to achive its aggressive growth plans. In addition to managing the sales team, she will be responsible for overseeing the development and implementation of training programs and driving continuous improvement in the sales processes.
Rinker is active in the foodservice industry and serves as co-chair of Foodservice Equipment Distributors Association’s Young Industry Leaders (FEDA YIL).
“We congratulate Crystal on her well-deserved promotion and look forward to the invaluable expertise and leadership she will provide in her new role,” said Burkett.