Look for Sales Consultants, Not Sales Order Takers

It is so important to find the equipment you NEED not the equipment you WANT. Many sales rep run across people on a daily basis that seek the dream of starting and owning a restaurant but have no prior knowledge or experience. The question then comes, how do you bridge the gap between the people who have the knowledge of the equipment and operation of restaurants to the people who desire to open and run a business with little knowledge or experience? The answer is simple, seeking out a professional who can listen to what the customer wants to accomplish to guide them through the process.

Thus, a sales rep job is to bridge that gap and form a relationship with that client to guide them along to ensure they are creating that partner like relationship. This relationship is built on trust and the job of the rep should be telling the customer whether or not the item they are seeking or looking at is the best piece of equipment for the job. If a sales person just tries to “sell” them what makes him or her the most money, then in my opinion that person does not have the customers best interest at heart.

Top of line equipment is not always necessary to get the job done. On the other hand the cheapest piece of equipment just to save money may not be the most cost-effective way to go either. Researching and asking questions to a trusted sales rep rather than just an order taker is what you need. Finding a consultant that works for you and has your interest and your long term success interest at heart.

For more information reach out to one of our trusted sales reps or visit us at burkett.com.