Winter is here…with a vengeance. Usually, winter in the foodservice industry means one thing: an increase in business. People are cooped up as the days get shorter and daylight wanes away. Eager to escape the cabin fever setting in, many find themselves at a local bar, restaurant, or coffee shop. Combine this with the return of football season and the holidays, and most in the foodservice industry will realize an uptick in business in the coming months.
However, this winter seems particularly harsh with most of the U.S. experiencing temperatures below freezing this week. This bleak weather can have a major impact on your business. Many restaurant owners will experience a sales decrease as a result of people less likely to go out in snow and ice. How can you fight back? The key is to increase foot traffic to your store, regardless of the conditions outside. The best way to do that is through promotions.
Have to close early one day? Offer your customers crummy weather coupons. Did the temperature drop particularly low? Offer delivery service so your customers can enjoy your fare from the comfort of their own homes. When you focus your message through promotion and start to drive foot traffic in, you beat the weather and keep up your revenue flow no matter what is going on outside. Give it a try and let us know how it works out!