It’s no secret that more web users are accessing the internet on their mobile devices such as cell phones and tablets. In order to ensure you’re helping your current and potential customers find your business while they’re away from their desks, you need to develop a responsive site. Responsive website design makes it possible for visitors to easily view and navigate a site whether they are viewing it on a desktop, tablet or smart phone.
Often, people look for a place to eat or get coffee while in their cars or walking around. Whether they are hungry or just doing research, a website that is difficult to navigate on a phone or tablet can drive potential customers away. Below are five tips to help you get started in designing a responsive site for your business.
- Simplicity: Aim for a simple design. Big, elaborate designs will just increase your page loading time…and we all know how much people like to wait for a page to load.
- Avoid PDF Menus: PDFs require a lot of re-sizing and scrolling on smaller screens, not exactly user friendly. Stick to a regular HTML page for your menu.
- Use Prominent Navigation: Remember that the majority of people accessing your site on a smartphone or tablet only have their fingers to navigate through your site. Make your navigation buttons large enough for easy use.
- Include Google Maps: Integration with Google Maps on your Contact Us or Location page makes it easy for users to find you and receive directions from where they happen to be when they searched for your business.
- Keep Content to a Minimum: Short and simple is particularly good for mobile users and small screens. Don’t overload the site with long blocks of texts, on small screens that means your users will be scrolling indefinitely. Besides, who really has the patience to read that 500 word retelling of your restaurant’s history?