Monthly Archives: July 2012

Why Buy Vitamix?

Our Sales Consultants are often asked by customers “Why should I purchase a pricey Vitamix Blender as opposed to a less expensive one?”

Here are just a few of the top reasons why Vitamix’s value exceeds its initial expense.

  • Name Brand Recognition…  Making high-quality blenders for over 90 years, Vitamix  is a world leader in foodservice blending products. Their machine can be found in 90% of coffee shops and 87% of smoothie shops.
  • Lowest Total Cost of Ownership…  While more expensive to purchase than other blenders, Vitamix has the lowest total cost of ownership. Their products are built to outperform and outlast any other blender on the market. With proper maintenance, couplings, blades, the motor and other parts have a longer life expectancy and are also less expensive to repair.
  • Quality of Blend… Unlike other blenders, Vitamix’s specifically designed ice blades, the container design, and motor horsepower offers a thorough blend the first time every time.
  • Not Just a Drink Blender… While known for their beverage blenders, the Vita-Prep can handle thick, tough food ingredients,

    Vita-Prep 64oz Food Blender

    producing a quality blend each time. With a variable speed for perfect purèes, savory soups and delicious frozen treats. The Vita-Prep 3 is a must in kitchens where volume and quality are key ingredients to a successful back-of-the-house.

  • Vitamix 48oz Blending Station

    Noise Management… Load blenders can be a turn off for many customers. “The Quiet One” by Vitamix is the quietest blender on the market and used at international coffee shops like Starbucks. Other Vitamix Blenders come with a noise reducing cover for improved customer experience.

  • Custom Programmability and Support… Nothing is worse for a customer than when they go back to a restaurant for their favorite drink only to have the consistency far different than the last time they had it. With a Vitamix, you’ll have consistent drinks even if you have more than one location.
  • Outstanding Warranty… Vitamix offers a 3 years parts and 1 year labor warranty on all commercial blenders, that does NOT include cycle count.

So if you are looking for a high quality commercial blender with exceptional customer support and warranty program, in our educated opinion, Vitamix is a high contender.

Vitamix Recipe: Frosty Basil Lemonade

It’s been a sweltering couple of weeks in much of the United States, and the perfect time to serve your customers a refreshing beverage. With a Vitamix Blender, you can make just about any kind of drink to satisfy even the pickiest drinkers. We’ve spent some time checking out Vitamix’s recipe section on their website and this recipe made us drool! Prepare it this weekend.

Frosty Basil Lemonade

  • 3 Cups Water
  • 1 1/2 Lemons, peeled, seeded and halved.
  • 1/4 C Sugar
  • 1/2 C Fresh Basil Leaves
  • 1 C Ice Cubes
Directions:
  1. Place all ingredients into a Vitamix Blender Container in the order listed and secure lid.

    Vitamix 1230 Bar Blender

  2. Select Variable 1.
  3. Turn machine on and slowly increase speed to Variable 10, then to High.
  4. Blend for 1 minute.
  5. Garnish with fresh basil and a wedge of lemon.

What’s a Vitamix Blender?

We might think that Vitamix Blenders are the coolest kitchen gadget to grace this fine Earth, but surprisingly not everyone knows what a Vitamix Blender is. So here’s a little history and information to familiarize you with Vitamix.

Vitamix 5028 BarBoss Professional Bar Blender

Vitamix Mix’n Machine

In 1937 W.G. “Papa” Barnard developed the first Vitamix Blender. Twelve years later Papa Barnard took his invention to a TV studio to create the first infomercial. The commercial ran for several years which helped make Vitamix a household name. The company’s main goal continues to be giving people a machine that does more than just blend. Today, the company makes 3 different types of blenders to appeal to the wide variety of businesses- a Beverage/Bar Blender, a Food Preparation Blender and Mix’n Frozen Treat Machine. Each machine also comes with different options and there is a commercial as well as residential line.

Although considered a high end product, Vitamix is definitely an amazing blending machine and worth the investment.

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