Monthly Archives: July 2009

Blenders…Which One Do I Need?

So should I save money and buy a basic bar blender for less than 100 bucks knowing I am doing ice drinks and smoothies? Or should I spend a little more and have it last longer?

A basic bar blender is designed for about 1 to 24 drinks a day. If you make a little more than that look into one with a half horsepower motor and is designed to crush ice effectively. With a stronger motor and a blade configured for ice it will do a better job of blending the product.

Need more production? There is a blender that gives you the horsepower you will need at peak operation. These are rated at 75 drinks or more per day. Remember the right equipment for the task at hand.

For more information on blenders check out burkett.com or reach out to one of our trusted sales reps.

Restaurant Equipment Repair or Replace?

Is your ice machine, convection oven or your fryer is down yet again? You have repaired is number of times, which gets you thinking, repair it again or replace it? If you have repaired it a number of times and it is breaking down in other ways, it may be time to stop throwing money away and just replace it. If you consider going reconditioned, make sure you buy from a company that has a service staff that can refurbish that unit so that it meets today’s code and can give you some type of warranty on it. The problem with used is it may break down in six months or so as well. With the economic times being tough, it will cost less to buy used, allowing you to get up and running sooner. Replacing with the used equipment allows you time to research and find new equipment to your liking. If you are just starting a restaurant than I can suggest buying new and used equipment to help lower your start up cost.

Something to consider when buying new is that a lot of equipment is Energy Star rated, which equates into lower operating cost through energy efficiency. Depending on your location in the USA there may be some credit from your electric company. Do your research and ask questions of your dealer so you can make an intelligent decision.

For more information on both new and used equipment visit us at burkett.com or reach out to one of our trusted sales reps.

Look for Sales Consultants, Not Sales Order Takers

It is so important to find the equipment you NEED not the equipment you WANT. Many sales rep run across people on a daily basis that seek the dream of starting and owning a restaurant but have no prior knowledge or experience. The question then comes, how do you bridge the gap between the people who have the knowledge of the equipment and operation of restaurants to the people who desire to open and run a business with little knowledge or experience? The answer is simple, seeking out a professional who can listen to what the customer wants to accomplish to guide them through the process.

Thus, a sales rep job is to bridge that gap and form a relationship with that client to guide them along to ensure they are creating that partner like relationship. This relationship is built on trust and the job of the rep should be telling the customer whether or not the item they are seeking or looking at is the best piece of equipment for the job. If a sales person just tries to “sell” them what makes him or her the most money, then in my opinion that person does not have the customers best interest at heart.

Top of line equipment is not always necessary to get the job done. On the other hand the cheapest piece of equipment just to save money may not be the most cost-effective way to go either. Researching and asking questions to a trusted sales rep rather than just an order taker is what you need. Finding a consultant that works for you and has your interest and your long term success interest at heart.

For more information reach out to one of our trusted sales reps or visit us at burkett.com.

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